Overview

Launch a new visual identity and refreshed brand voice that elevates the Dashlane brand.

This initiative repositioned Dashlane as an enterprise brand, creating a new, differentiated visual identity that resonates with the target audience and sets the brand apart from its competitors. In parallel with the visual updates, we refined tone of voice pillars and guidance, overall elevating the Dashlane brand.

role

Lead Copywriter

Deliverables

Brand values, tone of voice, visual pillars
Homepage
Omnix platform page
Credential Protection, Password Management product pages
Navigation, pricing