Overview

Launch a new platform that rethinks credential security.

I supported the creative and strategic launch of Dashlane’s new intelligent credential security platform, Omnix. In close partnership with Product Marketing, I wrote the Omnix brand narrative, which bolstered the launch materials I and the other writers wrote. Additionally, I was part of a small, cross-functional team that worked with an external agency to land on the platform name, Omnix.

role

Lead writer

Deliverables

Platform brand narrative
Naming
Homepage
Platform launch video
Platform page, ad landing page

launch video

To support the launch, the in-house Creative team wrote and produced a an announcement video. It highlighted the cybersecurity threats modern organization’s face and how the Omnix platform