Overview

Make a mark, while meeting people with empathy.

This top-of-funnel moment was an opportunity to introduce the Dashlane brand and product to our collective audience of people and businesses. The campaign went live right around the year mark of the pandemic when we knew that a large majority could relate to the pains of remote work all too well.

role

Lead writer

Deliverables

Out-of-home ads
Digital ads

creative direction

We took inspiration from the New York Times ad Dashlane ran prior to their 2020 rebrand (marked by Dashlane’s first Super Bowl ad).

While this print ad was primarily for a B2C audience and the OOH campaign had a mixed audience, we wanted to channel the bold, eye-catching typography. Additionally, we felt this direction unified the copy and design by tying the message directly to the design element of special characters, often associated with passwords.