Overview

Illustrate the magic of Dashlane and introduce a friendlier tone.

Following the arrival of a new CMO, the Creative team was tasked with bringing a lighter, friendlier tone to our historically tech-forward brand. We introduced playfulness and delight with characters and animation, while retaining brand trustworthiness. We partnered with IV studios to introduce these elements. Tying the concept together was the idea of Dashlane as “Your internet shortcut,” which came to life as a friendly line speeding you through everything you do online. I pitched the initial creative concept of the “friendly line” and worked with the team to evolve the idea and execute the final deliverables.

This campaign was part of a 2019 refresh that led to Dashlane’s 2020 rebrand, executed in partnership with Pentagram and Lightning Orchard.

role

Copywriter

Deliverables

Web
Social
CRM
Display
App stores