Go-to-market, in practice

Overview

Launch a future-facing product in two (business) days.

When Dashlane's leadership team decided to announce the forthcoming Omnix AI Advisor ahead of RSA Conference 2026, the timeline was effectively two business days. I wrote a net-new landing page, launch announcement posts (including a short video), and supported lifecycle assets for the AI assistant. The GTM team had to balance drumming up market excitement with explaining, concisely, how our AI is privacy-preserving, unlike other models.

role & responsibilities

Lead Copywriter

Deliverables

Lifecycle
Organic social (video, static)
Web

Overview

role & responsibilities

Lead Copywriter

Deliverables

Lifecycle
Organic social (video, static)
Web
In-product

Announce a landmark integration, reflecting our industry-leading mission

For the April 2026 launch, I was the lead writer on the campaign, unifying Dashlane’s story with KnowBe4’s brand guidelines. Alongside writing all launch assets across segmented audiences, I concepted the “credential threat loop” narrative and direction for our short launch video on social.