Overview

Translate strategy into storytelling

These evergreen B2B ads grew directly out of Dashlane's refreshed positioning work, which I supported. For this ongoing campaign, my job was to extract the most resonant concepts from four key user scenarios and bring them to life in simple, animated executions. The campaign became a way to show, not just tell, what Dashlane delivers.

role & responsibilities

Lead Copywriter

Deliverables

Paid ads