Overview
Establish company-wide writing guidelines for consistency, clarity, and impact.
For an enterprise security product like Dashlane, clear, consistent copy is not just about user experience—it’s also about building and maintaining trust. I lead a cross-functional initiative to establish ongoing copy support for the Product team, standardize content across channels, and set Dashlane up to continue delivering a best-in-class brand that our customers trust and love.
role & responsibilities
Lead writer
Project management
Ongoing maintenance
Deliverables
Product content review framework
Content Design System for UX Writing
Editorial Style Guide
UXW Governance Group
The UXW Governance Group was created to establish a sustainable practice for ensuring product copy quality in the absence of in-house UX writers. It takes into account lack of staffing to balance quality (through 1:1 content reviews) with quantity (through scalable processes and guidance).
Editorial Style Guide
The Editorial Style Guide includes rules and standards for formatting content, including when rules may vary across channels and departments.
Content Design System
Alongside general guidelines and best practices, the Content Design System includes various repeatable content patterns. These patterns help keep in-product writing consistent and reduce the friction in content decisions.