Case study: Introduce AI phishing alerts to a B2C audience
Goal
Introduce a B2B feature (AI phishing alerts) to a B2C audience
Problems & Opportunities
role
UX writing consultant (work provided as Lead Copywriter)
Responsibilities
TBD
UXW Governance Group
The UXW Governance Group was created to establish a sustainable practice for ensuring product copy quality in the absence of in-house UX writers. It takes into account lack of staffing to balance quality (through 1:1 content reviews) with quantity (through scalable processes and guidance).
Editorial Style Guide
The Editorial Style Guide includes rules and standards for formatting content, including when rules may vary across channels and departments.
Content Design System
Alongside general guidelines and best practices, the Content Design System includes various repeatable content patterns. These patterns help keep in-product writing consistent and reduce the friction in content decisions.